Dateline: August 25, 2017 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. We are all technologists of one form or another. We use, understand and often create technologies that we and others use. But recently an insightful Sloan Management Review article, titled When People Don't Trust Algorithms , caught my attention. The article, University of … [Read more...]
Using Your Data To Help Your Customers With Their Customers
Many companies operate within a customer relationship data chain: That is, one company has the know-how — and the incentive — to help its customers understand their own customers better. Dateline: December 16, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Companies have rich troves of data that can be used to drive better decision making … [Read more...]
Using Data for Your Customer’s Journey
Dateline: September 23, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Last week, this blog shared an article about using big data to create customer value. This week, we continue on that theme by sharing another HBR blog about How One Company Used Data to Rethink the Customer Journey. SAS executive, Adele Sweetwood told the story of the SAS … [Read more...]
Intelligence for Management Learning
Dateline: July 8, 2016 Avoiding a $500 million mistake is surely just as valuable as launching a $500 million product. Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Recently, Harvard Business Review published a blog post about The Right Way to Use Competitive Intelligence. The article, by Benjamin Gilad, author, entrepreneur and former associate … [Read more...]
Texting as UX
Dateline: April 3, 2015 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. A recent Fast Company article about user interface of an app using texting instead of other modes of notification caught my attention. In How Texting with Chatbots Creates a Better UX Than Apps, author (and clearly digital native) Chris Gayomali shared his experience with two … [Read more...]
Apps are Headed for Extinction
Dateline: March 20, 2015 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Recently Paul Adams, VP of Products at @Intercom, a customer communications software company, published a thoughtful blog, titled The End of Apps as we Know Them on the future of apps. In it he suggests, The idea of having a screen full of icons, representing independent … [Read more...]