Texting as UX

Dateline: April 3, 2015

Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.

A recent Fast Company article about user interface of an app using texting instead of other modes of notification caught my attention.  In How Texting with Chatbots Creates a Better UX Than Apps, author (and clearly digital native) Chris Gayomali shared his experience with two new, well, apps. One of them, Digit, helps you automatically save money by managing to pull money from your checking account into a savings account behind the scenes.  The other, Cloe, is a personal concierge service.  What differentiates these two apps from most other apps is that the user interface is SMS, texting on your phone.  You don’t download anything to your phone, you don’t have to log in or remember passwords, and you don’t have to keep updating it.

…Texting apps have a lot of utility. “That tiny little experience is the hook that gets people addicted to using Digit,” says [Digit Founder, Ethan]  Bloch. “We already live in our messaging app. We open that thing up like 28 times a day.”

What does your UX look like for your applications? Is it as easy to use as texting?

That’s a WRAP!  Have a great weekend!


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