Using Data for Your Customer’s Journey

Dateline: September 23, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Last week, this blog shared an article about using big data to create customer value.  This week, we continue on that theme by sharing another HBR blog about How One Company Used Data to Rethink the Customer Journey.  SAS executive, Adele Sweetwood told the story of the SAS … [Read more...]