Bain’s Customer Value Pyramid

value pyramid

Dateline: September 30, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Continuing with our theme of using data to add value to products and services, today we share a wonderful article written by Bain partner Eric Almquist.  He published a blog that nicely summarized The 30 Things Customers Really Value.  To get the full list of 30, please refer … [Read more...]

Using Data for Your Customer’s Journey

Dateline: September 23, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Last week, this blog shared an article about using big data to create customer value.  This week, we continue on that theme by sharing another HBR blog about How One Company Used Data to Rethink the Customer Journey.  SAS executive, Adele Sweetwood told the story of the SAS … [Read more...]

Using Data to Add Value for Customers

Dateline: September 16, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Using big data to understand our customers is increasingly commonplace, but using it to add value to the actual product or service is less common.  Recently Ivey Professor Niraj Dawar published a blog at Harvard Business Review titled, Use Big Data to Create Value for … [Read more...]

Data Around the Customer’s Job to be Done

Dateline: September 9, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. We can know our customer much better than ever before with the data we have about them.  And we can use that data to create opportunities to delight our customers more than ever before.  Recently author Karen Dillon published a blog, that suggested successful innovation is … [Read more...]

Making Decisions About Data

Dateline: September 2, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Decision rights over how our data is managed is increasingly becoming a critical part of the CIO's role.  Access to, and the ability to manipulate, data is core to strategic and operational decision making processes.  Recently MIT researcher and author Michael Schrage … [Read more...]

Intuition vs Analytics

Dateline: August 26, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Trusting analytics results over intuition can be big hurdle for seasoned managers.  With years, perhaps decades, of experience and honing skills to make tough decisions, it's a big leap for many to stop trusting their intuition and start trusting recommendations from the data. … [Read more...]

Managing Your Data Vision

Dateline: August 19, 2016 Data-first companies represent the biggest competitive threat to more traditional players. Unlike their older counterparts, data is integrated into their DNA, so they think and operate differently. The disruptive effects of such companies are causing more mature businesses to redefine "business as usual." Welcome to our Friday WRAP – one thought-provoking idea to think … [Read more...]

The 5 Minds of Analytics Team Members

Dateline: August 12, 2016 The race is on in corporations everywhere to make sense of all the information flooding in. Knowing this, businesses that are investing in business intelligence, Big Data, analytics, and data science are hoping to gain a competitive edge. But technology is only one part of the challenge. You also need the right people and processes in place. Welcome to our Friday WRAP – … [Read more...]

Data Visualization for Story-Telling

Dateline: August 5, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Collecting data is one thing, but being able to make sense of what it is telling us and communicating those messages are quite another.  This month we are spending time looking at BI, analytics and data management topics.  Today our topic is about data visualization. Recently … [Read more...]

Secrets to Building a Data-Driven Culture

Dateline: July 29, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. The competitive landscape is shifting rapidly in virtually every industry, fueled by the intelligent application of technology and data. While nearly all companies have more data than they know what to do with, a powerful minority is discovering new ways of leveraging it. Companies … [Read more...]