Dateline: February 24, 2017 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. A Fast Company article recently dived into some of the innovative thinking at Snapchat. Of the many revenue-generating ways Snap has innovated, one caught our attention as worthy of bringing here. Using their IT, they have found ways to provide value to marketers that also … [Read more...]
Innovative Ideas From Snapchat
Filed Under: Innovation, IT Strategy, Social Business/Social Media Tagged With: Fast Company, lenses, Snap, snapchat, Super Bowl
Bain’s Customer Value Pyramid
Dateline: September 30, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Continuing with our theme of using data to add value to products and services, today we share a wonderful article written by Bain partner Eric Almquist. He published a blog that nicely summarized The 30 Things Customers Really Value. To get the full list of 30, please refer … [Read more...]
Filed Under: Analytics, BI/Analytics/Big Data, Big Data, Social Business/Social Media, Uncategorized Tagged With: Bain, big data, CIO, customer value pyramid, Eric Almquist, HBR, social impact
Using Data to Add Value for Customers
Dateline: September 16, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Using big data to understand our customers is increasingly commonplace, but using it to add value to the actual product or service is less common. Recently Ivey Professor Niraj Dawar published a blog at Harvard Business Review titled, Use Big Data to Create Value for … [Read more...]
Filed Under: Big Data, Innovation, Social Business/Social Media Tagged With: CIO, customer value, HBR, innovation, product design
Data Around the Customer’s Job to be Done
Dateline: September 9, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. We can know our customer much better than ever before with the data we have about them. And we can use that data to create opportunities to delight our customers more than ever before. Recently author Karen Dillon published a blog, that suggested successful innovation is … [Read more...]
Instagram for Business
Dateline: April 1, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. This week we are looking at Instagram, the increasingly popular social media site for photos and videos. Business News Daily posted an article that is both a primer and an insightful summary of how businesses can use Instagram. The article, Instagram for Business: Everything You … [Read more...]
Filed Under: Social Business/Social Media, Social Media Tagged With: CIO, Instagram, millennial, photos, video
The ‘Right’ Way to Tweet
Dateline: October 23, 2015 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Social tools such as Twitter can be powerful communication and persuasion platforms or they can be a complete waste of time and energy, or worse, undermine your objectives and goals. I recently ran across a thought provoking article titled The Art of Tweeting: Do's and Don'ts … [Read more...]
Filed Under: Leadership, Social Business/Social Media Tagged With: social business, social media, Twitter
Leading Digital Transformation
Dateline: July 24, 2015 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Our organizations are continually transforming, and today the catalyst is the digital opportunities that crop up daily in our world. Recently the Sloan Management Review published research on Transforming the Digital Enterprise done by MIT researchers and Deloitte Digital. The … [Read more...]
Filed Under: IT Leadership, Organizational Impacts of Technology, Social Business/Social Media, Social Media Tagged With: deloitte, digital enterprise, digital transformation, MIT, Sloan
What CIOs can Learn From Nordstrom’s Digital Transformation
Dateline: June 19, 2015 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Retail giant Nordstrom's has undergoing a digital transformation. Researchers Jeanne Ross, Cynthia Beath and Ina Sebastian from the MIT Center for Information Systems Research (CISR) published an article in the Harvard Business Review titled, Why Nordstrom's Digital Strategy … [Read more...]
CIO’s Checklist for the Digital Enterprise
Dateline: January 9, 2015 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. It's no secret that going forward, enterprises must be built on digital platforms to enable just about every business function to work at the necessary speed of commerce. Back in 2000, two colleagues and I published Zero Time: Providing Instant Customer Value to describe the … [Read more...]
Disruptive Marketing Trends on the Horizon
Dateline: January 2, 2015 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. For the first post of the new year, we found an interesting blog about Disruptive Marketing Trends for 2015 by Bryan Kramer, TED speaker, author and CEO of digital media agency PureMatter. Bryan suggests that a "platform of sharing" will continue to rise in importance, … [Read more...]
Filed Under: Analytics, New Business Models, Social Business/Social Media Tagged With: disruptive trends, narrative science, personalization, sharable experiences, storytelling, video
