Using Data to Add Value for Customers

Dateline: September 16, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Using big data to understand our customers is increasingly commonplace, but using it to add value to the actual product or service is less common.  Recently Ivey Professor Niraj Dawar published a blog at Harvard Business Review titled, Use Big Data to Create Value for … [Read more...]