Using Data to Add Value for Customers

Dateline: September 16, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Using big data to understand our customers is increasingly commonplace, but using it to add value to the actual product or service is less common.  Recently Ivey Professor Niraj Dawar published a blog at Harvard Business Review titled, Use Big Data to Create Value for … [Read more...]

Instant Cupcakes

Dateline: August 15, 2014 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Those of you who have been following my writing for sometime know that I'm fascinated with things that happen instantly. My previous blog, Instantly Responsive, was an offshoot of my book, Zero Time: Providing Instant Customer Value.  This week's thought-provoking idea comes … [Read more...]