Big Data Goes Mobile

Dateline: May 17, 2013

Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.

Last week we discussed analytics and the blocks many organizations face as they move up the analytics maturity curve.  This week we look at the benefits of combining big data and mobile. Cameron Clayton of the Weather Company outlines how companies can harness data via mobile in his recent article at Fast Company Create.

The intersection of mobile and big data has an amazing opportunity to make users’ lives easier. There is no vertical or sector where big data cannot be applied to reap great benefits, and it still has vast potential to do more. Think about it. Someone in your household is probably buying something right now using a mobile device in some way–research, a coupon, price comparison, store locations, reviews, loyalty programs, etc. Big data and mobile enable our world to be more personal, local, and social. I believe big data has the potential to be the greatest innovation for the mobile industry since the iPhone’s launch.

The Golden Rule for mobile is the user experience. This does not change, whether you’re working on an application for mobile or applying big data to your business. Sure big data is accessible today, but it’s not simple in most formats. Your job is to synthesize that big data into something the user can–and more important, something the user wants to–access, in a simple, easy-to-use way.

He poses our question for this week when he asks,

How is your company using big data within mobile?

That’s a WRAP.  Have a great weekend.

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