Tell Them Why

Dateline: May 9, 2014 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Andy Sernovitz, an online marketing expert, recently published a blog post titled, The "Tell Them Why" Issue, which describes why it's important to make sure customers understand what is behind the service you are selling.  It occurs to me that this is relevant to IT leaders, … [Read more...]

CIO’s Role in Social Business-What You Can Do Today

Social business is increasing, not decreasing, in importance for CIOs.  We've discussed the CIO's role in social business in several blog posts (see here, here and here for some of this discussion).  Recently, the former editor of eWEEK and executive editorial manager of eWEEK Labs, Donna Donston-Miller, shared her thoughts on how CIOs can show social business mettle.  She suggested 5 very … [Read more...]

CIO’s Role in Social Business-What you can do Today

Dateline: September 13, 2013 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Social business is increasing, not decreasing, in importance for CIOs.  We've discussed the CIO's role in social business in several blog posts (see here, here and here for some of this discussion).  Recently, the former editor of eWEEK and executive editorial manager of eWEEK … [Read more...]