Analytics Can Drive the Wrong Behaviors

Dateline: August 11, 2017 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Finding jewels in your data is a blast, but some of the jewels can lead to the wrong behaviors, according to a recent opinion article published at Information Management by journalist Lenny Liebmann titled Four Analytics Errors that can Defeat Data Project Efforts.  The article … [Read more...]