Dateline: April 7, 2017
Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.
Machine learning and other AI building blocks for business processes is all the rage. Using advanced technologies such as these to build in predictive capabilities may feel beyond the capabilities of the general manager struggling to feel in control of all the technology opportunities at hand. But recently, David Weldon, editor-in-chief of Information Management, wrote an article titled, “Learning not to ‘Over Think’ Predictive Analytics. In it he quotes Mike Gualtieri, a research analyst with Forrester Research.
Gualtieri says, “There are hundreds, if not thousands, of opportunities to use machine learning models in business processes and customer experiences. This is not day one, but it is still only day 2. There is tremendous opportunity today, but most enterprises struggle about how to think about AI. They are thinking too big. Successful machine learning models is about predicting one simple thing that can have a big impact on the business such as the next best product to recommend for an individual customer.”
What is your most troubling business problem? How can predictive analytics assist in solving that problem?
That’s a WRAP! Have a fantastic weekend!
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