Innovative Ideas From Snapchat

Dateline: February 24, 2017

Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.

A Fast Company article recently dived into some of the innovative thinking at Snapchat.  Of the many revenue-generating ways Snap has innovated, one caught our attention as worthy of bringing here.  Using their IT, they have found ways to provide value to marketers that also adds value to their service.

Snap’s most intriguing ad product has been sponsored lenses, which has attracted the world’s best brand marketers, including Disney, McDonald’s, and Starbucks. For Cinco de Mayo, Taco Bell released a filter that turned people’s heads into, yes, giant tacos. By most estimates, Taco Bell spent between $500,000 and $750,000 on a filter that was viewed 224 million times in a single day. That’s double the views of a Super Bowl ad for one-tenth the price, and, unlike TV viewers, Snapchat’s audience is actively using, sharing, and having fun with an ad.

What does this Snap activity spark for you and your organization? In what ways can your company ‘partner’ with your customers to add value to both you and them?

That’s a WRAP!  Have a great weekend!

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