Dateline: June 12, 2015
Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.
This week’s idea is functional branding…the reputation your IT organization has in your business. Doron Gordon, an entrepreneur and the founder and CEO of Samanage, a provider of cloud-based IT service management systems, wrote about functional branding in a blog at InformationWeek. He writes,
(Talking with one of my customers) made me realize that, as IT departments attempt to move from cost center to strategic partner providing quantifiable ROI, CIOs need to pay more attention to their brands. … (A brand is) not what you say it is. It’s what the customer thinks it is. A functional brand is what people within the organization do to live up to the brand every day. The IT department needs to become known as a partner….IT should be famous for providing better solutions to serve end users, supporting the point of sale, and so on, rather than just delivering support where ‘You tell us what you need, and we try to get to it.’
What is the perception of your IT department? Is that what you want your ‘brand’ to stand for?
That’s a WRAP! Have a nice weekend.
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