Competitive Advantage through Connections

Dateline: June 27, 2014

Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.

This week’s idea comes from a recent blog at Harvard Business Review online.  Blogger Greg Satell’s column is titled  Strategy Is No Longer a Game of Chess. 

He suggests,

Legendary strategists have long been compared to master chess players, who know the positions and capabilities of each piece on the board and are capable of thinking several moves ahead.

It’s time to retire this metaphor. Strategy is no longer a game of chess because the board is no longer set out in orderly lines. Industries have become boundless.  Competitive threats and transformative opportunities can come from anywhere.  Strategy, therefore, is no longer a punctuated series of moves, but a process of deepening and widening connections.

He summarizes his thoughtful column with,

What’s changed is that competitive advantage is no longer the sum of all efficiencies, but the sum of all connections.  Strategy, therefore, must be focused on deepening and widening networks of information, talent, partners, and consumers.  Brands, in effect, have become more than assets to be leveraged, but platforms for collaboration.

How does your organization compete?  Is it on efficiencies or connections?

That’s a WRAP!  Have a great weekend.


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