Using Data for Your Customer’s Journey

Dateline: September 23, 2016 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Last week, this blog shared an article about using big data to create customer value.  This week, we continue on that theme by sharing another HBR blog about How One Company Used Data to Rethink the Customer Journey.  SAS executive, Adele Sweetwood told the story of the SAS … [Read more...]

Bottlenecks to Analytics

Dateline: May 10, 2013 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. High on the list of important technologies for most organizations today is analytics and business intelligence.  Recently Editors from MIT's Sloan Management Review and SAS's Chief Research Officer held a webinar to share results of their research study on the use of analytics.  They … [Read more...]