Increasing CIO-CMO Alignment

Dateline: September 19, 2014 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. This week’s idea about the alignment of CIOs and CMOs comes from a recent post on the HBR Blog Network by Mike Sutcliff, group chief executive of Accenture Digital, titled CMOs and CIOS Increasingly See Eye to Eye.   The Accenture annual survey of CIOs and CMOs found that … [Read more...]