The New Divide: Digital “Haves” and “Have Mores”

Dateline: May 27, 2016

Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.

Lately I’ve noticed that some companies have very engaging websites and others seem to have old, tired looking websites.  But all have websites.  Not that long ago, many did not have websites at all.  Then I ran across an article by a McKinsey Consulting team (James ManyikaGary Pinkus, and Sree Ramaswamy) in Harvard Business Review that nicely framed what might be going on behind the scenes, from an information management perspective. The article, Most Digital Companies are Leaving All The Rest Behind, explains that it’s no longer about digital haves and have nots, it’s about how some that have more capabilities than others.  The authors explain,

To be clear, the new digital divide isn’t about a reluctance to invest in equipment and systems; most sectors and companies now spend heavily on IT. The gap is in the degree of digital usage. Digital engagement between companies and their suppliers and customers is five times larger in the leading sectors than in others. This engagement can range from digital payments and advertising to interactions on social media and in virtual marketplaces. The gap is even wider when it comes to digitizing the workplace. In leading sectors, digital and mobile aids help workers do their jobs more efficiently, and routine tasks are digitized at the same time as new digital jobs are created.

Is your company being left behind?  What can you do about it?

That’s a WRAP!  Have a wonderful weekend.

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