Tell Them Why

Dateline: May 9, 2014 Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend. Andy Sernovitz, an online marketing expert, recently published a blog post titled, The "Tell Them Why" Issue, which describes why it's important to make sure customers understand what is behind the service you are selling.  It occurs to me that this is relevant to IT leaders, … [Read more...]