Building Your Executive Brand on Your Resume

Dateline: August 18, 2017

Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.

Most of our discussions on this blog have to do with activities and actions that lead to better outcomes for your organization.  But today we share an article that can help you personally.  Recently, published an article titled IT Resume Makeover: Prove your Path to CIO on Page One.  This article has a great example of a potential CIO resume before and after the makeover, and it’s worth reviewing to see how to do this.  But these comments apply to anyone with aspirations to be promoted or gain a role at a senior level.  The message:

Actively Manage Your Personal Brand

The subtext is that everything you share about yourself contributes to the image and reputation you build.  If you don’t actively manage the look and feel of your resume, for example, it may not be sending the message you want others to have about you and your capabilities.  Personally, I think of it as creating a very tasty meal, then just heaping the food on the plate.  It still tastes good, but it doesn’t look so nice, and it takes away from the actual success the meal deserves.

This article suggests,

Your resume needs to show exactly who you are as an executive candidate, leaving little room for hiring managers to make their own judgements, or simply pass you over.

If in doubt about the image your resume projects, we suggest reading this very short article and viewing the before and after versions of the sample resume.

What is your personal brand?  What message does your resume convey?  Is that consistent with the personal brand you want to project?

That’s a WRAP!  Have a great weekend!

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