Bots or Humans?

Dateline: June 5, 2015

Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.

A recent article at Information Week, Bots Outpace Humans Online, reported on a study by Distil Networks that humans were responsible for only 41% of the traffic online.  Good bots, those who add value to the site, and bad bots make up the rest.

In 2013, human beings were responsible for roughly 55% of all network traffic monitored by Distil. By 2014, that had fallen to 41%. In the same time period, traffic from “bad” bots (those that are involved in espionage, fraud, theft, or cyber-vandalism) declined slightly, from 24% to 23%. What makes up the rest? Good bots.

Not only do we have to protect our sites from bad bots, but this figure suggests we may need to rethink our online strategy and our approach to reach those we intend to reach.  Certainly it’s not the bots…good or bad.

Who do you actually reach with your online properties?  How can you insure that the humans you intend to reach are actually visiting your sites?

That’s a WRAP! Have a great weekend.

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