Why Social Business Initiatives Fail

Dateline: November 8, 2013

Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.

Getting social business initiatives right is hard. According to Boston College Associate Professor Jerry Kane, who quotes from a recent Gartner study, 80% of social business initiatives will deliver disappointing results. Professor Kane’s recent blog at Sloan Management Review, suggests that these initiatives have been set up wrong.  The three things he sees happening most often are

1. Managers go into social business with unclear objectives.

2. Initiatives start as pilots then fizzle out due to modest participation.

3. Companies expect social initiatives, even pilots, to deliver a financial return on investment.

Are you setting up your social business projects to fail?

That’s a WRAP!  Have a nice weekend.

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