Building A ‘Touch First’ Business Model

Dateline: March 1, 2013 Welcome to our Friday WRAP - one thought-provoking idea to think about over the weekend. Our thought for today comes from an article written by Ewan Duncan, a McKinsey consultant, published in the Economist.  The article, Moving from “Mobile First” to “Touch First” documents research that McKinsey and Company has conducted on fundamental changes in the way people interact … [Read more...]