Data Bartering

Dateline: March 8, 2013 Welcome to our Friday WRAP - one thought-provoking idea to think about over the weekend. Recently I picked up a Businessweek from November and found an interesting article about data bartering.  The article is titled Bartering: Swapping Data Like Baseball Cards.  In the article the authors describe how companies are finding hidden value in their data by exchanging data … [Read more...]