Dateline: January 30, 2015
Welcome to our Friday WRAP – one thought-provoking idea to think about over the weekend.
Recently, my friend and (former) colleague, Vaughan Merlyn published a short but thoughtful blog titled, “What Should We Be Measuring?” In it, Vaughan summarized his thoughts in two insights,
Insight #1: If you want to know what to measure, ask your customer what is important to them!
Insight #2: Don’t get stuck on the same old measures!
and he summarized with what could be Insight #3,
In short, you get what you measure. As you get it, the things you want change (sort of a Maslow’s Hierarchy!) so the things you measure should change as the customers needs evolve.
What would your customer suggest you measure? When did you last ask them?
That’s a WRAP! Have a great weekend!
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